ニュース

Milan, 8^th January 2025 - Benedict Cumberbatch features in the first of four films exploring the story behind Prada Re-Nylon, and its positive impact on communities and habitats across the world, created with Prada’s storytelling partner National Geographic CreativeWorks and co-starring SEA BEYONDers and Goodwill Ambassadors of the educational program by Prada Group.

Showcasing the philosophy and actuality of Prada Re-Nylon, these episodes cross the Atlantic Ocean to explore the seas of Europe and Central America, charting environmental actions already underway to help safeguard marine life for generations to come. In this debut short, Benedict Cumberbatch visits the Lofoten Archipelago of Norway, within the Arctic Circle, to examine the critical issue of plastic pollution in the Arctic, alongside environmental advocate and actress Valentina Gottlieb and local expert Carl Höjman. Ocean currents carrying plastic waste and “ghost nets” — thousands of kilometers of fishing nets that have been lost or abandoned — impact ecosystems across the globe, littering beaches and trapping and killing marine life. They are indicative of unsustainable fishing practices that add thousands of tons of plastic to the ocean each year. Reflecting global concerns and the shifting sensibilities of new generations, this docu-series explores fashion’s ability to make a difference and create true and lasting positive change on the environment around it.

1% of the proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit the SEA BEYOND educational program, contributing to the progress of education on a global scale through a series of training initiatives for younger generations, making them aware of the importance of the ocean and the need to preserve it.