HIGHLIGHTS
Purpose and Values
SEA BEYOND is a project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission of UNESCO (UNESCO-IOC) since 2019 to raise awareness of sustainability and ocean preservation, contributing to the progress of ocean education on a global scale through a series of training initiatives for younger generations.
Since its debut, the educational program has shared the principles of ocean literacy with more than 35,000 students around the world. Moreover, the “Kindergarten of the Lagoon” project – outdoor education activities for preschool children in Venice – was launched in 2021 to create links between kids and the lagoon ecosystem. While the main focus remains education, SEA BEYOND has recently extended its scope with two new areas of focus: support for scientific research dissemination and humanitarian projects, both dedicated to the ocean.
As of July 2023, SEA BEYOND is funded by 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND collection. A list of such products is available on www.prada.com.
In 2023, Lorenzo Bertelli, Prada S.p.A. Executive Director & Prada Group Head of Corporate Social Responsibility, was appointed "Patron of the Ocean Decade Alliance”. This honour comes in recognition of the vital role the private sector can play in supporting ocean knowledge for sustainable development and Prada Group’s commitment to protecting the ocean through its SEA BEYOND educational program particularly aimed at younger generations.
The Manifesto of the Decade of the Sea is an expression of the 2021-2030 United Nations Decade of Ocean Science for Sustainable Development.