Milan, 2^nd January 2025 - The Spring/Summer 2025 Prada womenswear campaign explores the notion of plurality, simultaneously celebrating individuality and the ceaseless facets that comprise the complex identity of Prada – the multitudes that can be contained within a single whole.

Experiment in transformation is at play. Individualities are embodied by one individual: the actor Carey Mulligan, whose craft centers around the notion of reinvention, of encapsulating an other. To act is both to perform, and simply to behave – act as action, a way of living. Captured by Steven Meisel in a series of arresting portraits, Mulligan appears again and again, never the same and never herself – each guise is an entirely different individual, inventing a multitude of protagonists, different lives, each entirely separate, unpredictable, and unique. Yet each can be seen as a provoking distinct viewpoint on the ideology of Prada, a fragmented manifestation of its philosophy and ever-shifting surprising aesthetic, like sides of its character. In a direct reference to the Fall/Winter 2021 Feels like Prada campaign, Acts Like Prada serves as a mantra that acknowledges the performative nature of Prada as an idea.

As fashion is never static, neither is Prada – endlessly shifting and changing, it defies easy categorization and singularity, its unpredictability and simultaneous coexistence of contradictory elements a reflection both of humanity, and the world today. These are celebrations of people, and studies of Prada.