HIGHLIGHTS
Purpose and Values
- en
- it
- ja
- zh
- en
- it
- ja
- zh
-
suggested searches
Luna Rossa Prada Pirelli is the Italian team that took part in the Challenge for the 37th America’s Cup, representing the Circolo della Vela Sicilia for a third consecutive edition. The team is animated by vision, expertise and passion, strongly driven by a determination to succeed in its quest for the prestigious trophy. More than a sporting contest, the Challenge represents the highest expression of competitive sailing and technological innovation. Over the years, the project has won the hearts of Italians and enthusiasts of the sport around the world.
BRAND IDENTITY
THE STORY OF A MYTH
Since its foundation in 1997, Luna Rossa has written the history of Italian and international sailing. The 37th America's Cup, which took place in 2024, was the sixth time the team competed for the world's oldest sporting trophy. Luna Rossa sealed victories in two editions of the Challenger Selection Series (in 2000 and 2021), winning the right to challenge the Defender of the trophy. In the final match of the 36th America’s Cup – presented by PRADA, Luna Rossa achieved the best result ever for an Italian team.
ITALIAN ESSENCE
The Italian spirit of Luna Rossa Prada Pirelli is further elevated by the national excellence involved, such as its sponsors and suppliers whose reputation for quality is renowned worldwide. The boat was entirely built in Italy and the crew was almost completely made up of Italian sailors.
TEAM SPIRIT
Luna Rossa’s greatest value is its team spirit, a guiding force that leads over 140 people towards a common goal: to win the America's Cup. The qualities of determination and motivation are shared by all team members across the various departments (sailing team, design team, shore team, communication, logistics, administration and service team).
THE BOAT
The America's Cup is principally a technological challenge. The AC75 Luna Rossa, a 75-foot flying monohull capable of reaching speeds over 50 knots (approximately 100 km per hour), represented the state of the art of innovation and yacht design, destined to leave a mark in the yachting industry in the years to come.
GENERATIONAL CHANGE
Aware of the importance of generational change to the future of the team, over the years Luna Rossa has invested in young people and women by training talented sailors of tomorrow. The “New Generation” project, which began after the 2021 Campaign, has resulted in victories for the youth and female teams at the Puig Women’s America’s Cup and the Unicredit Youth America’s Cup in 2024.
UNICREDIT YOUTH AMERICA’S CUP
Dedicated to under-25 crews, the UniCredit Youth America's Cup was held in Barcelona from 17th to 26th September 2024 aboard the AC40 One Design foiling monohulls (the same for all teams). The America's Cup youth event was won by the Luna Rossa Prada Pirelli youth team.
UNESCO PARTNERSHIP
At the 37th America’s Cup, Luna Rossa Prada Pirelli and UNESCO announced a new partnership to spread the message of ocean conservation to an international audience. The logos of UNESCO and SEA BEYOND, the project by Prada Group conducted in partnership with UNESCO-IOC to raise awareness of sustainability and ocean preservation, were displayed on the sails of Luna Rossa throughout the competition.
PUIG WOMEN’S AMERICA’S CUP
For the first time in its long history, the America's Cup opened up to women with the Puig Women's America's Cup, for all-female crews aboard the AC40 One Design foiling monohulls (the same for all teams). Held in Barcelona from 5th to 13th October 2024, the first edition of the Puig Women's America's Cup was won by the Luna Rossa Prada Pirelli women's team.
FISHING FOR LITTER
Twenty-eight tons of marine litter to be “fished” from the sea by 2024: this is the goal that Luna Rossa had in mind when it announced a partnership with Ogyre, the first global “fishing for litter” platform, which became the team’s Sustainability Partner for the 37th edition of the America’s Cup.
"Fishing for litter" is a plastic collection model that aims to clean the seas with the help of a network of fishermen. Once on mainland, the marine waste is catalogued and disposed of correctly with the support of local research institutes or partners. The result is an average of 10.000 kg of waste each month, part of which is returned to the recycling circuit.
The partnership with Ogyre represents an important milestone in the sustainability commitment undertaken by Luna Rossa, whose aim is to further reaffirm its efforts in protecting the marine ecosystems.
Thank you for signing up
