HIGHLIGHTS
Purpose and Values
Developing the know-how of the Prada Group’s employees has been a longstanding priority since the early 2000s. The Prada Group Academy is a physical and virtual place where knowledge is shared and skills, techniques, and innovative ideas are shaped in a way to foster talent and hand down the professional expertise essential for the Group.
The industrial training pathways are designed to develop production skills in the luxury Leather Goods, Footwear and Ready-to-Wear Divisions. Most of the training takes place on the job, in designated areas of the Group’s factories.
In this case, the main objective of the Academy is to constantly improve the technical and craft skills of the employees, enabling them to become increasingly expert in their work and to move freely within their areas, experimenting with new tasks in order to gain a comprehensive overview of the operational processes and thus improve their skills.
Employees are trained from the moment they join the Prada Group, through an onboarding phase that introduces them to the Group’s world and to their respective business areas, by getting to know the people, processes and working tools.
In 2023, the existing learning content was analyzed and redesigned at both central and local levels, with the aim of creating consistency and making the company’s knowledge more accessible to all employees around the world through the creation of digital experiences, and in particular to help new employees discover the Group’s identity, values and brands.
The professional development of the Group's employees focuses on the effective management of the complexities of the work environment. Based on business priorities, specific initiatives are designed and delivered to enhance employee knowledge, skills and competencies.
Store staff training includes courses aimed at reinforcing various professional skills, including product knowledge and the DNA of the Prada Group brands, customer orientation and service, with the support and daily coaching of dedicated trainers.
In 2023, brand training was verticalized to strategically support business objectives and align the training offering with its storytelling.