PACKAGING

In 2022, the Prada Group's investigation on circularity found a new application when, for the launch of the new Prada Paradoxe women's fragrance, a refillable bottle was chosen with a shape that reinvented the brand's most iconic code: its triangle logo. Thanks to a refill system that can be used an infinite number of times, customers now have the opportunity to keep the bottle, without having to replace it or throw it away. In 2023, the Prada Group also launched its first lines of beauty products. Thanks to close collaboration with prominent industry partners, Prada has extended its circular approach to some of the skincare and makeup products. The refillable mechanism is even simpler and more intuitive to ensure the best customer experience, redefining the concept of sustainable beauty.