HIGHLIGHTS
Purpose and Values
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Plastic on total packaging
As of 2024, plastic packaging still made up less than 10% of the total packaging purchased by the Group.
B2C and B2B plastic packaging vs The Fashion Pact targets*
Also in 2024, the Group has exceeded The Fashion Pact's B2C target for 2025, with 83% of all B2C packaging made from 100% recycled plastic, one years ahead of schedule. The 2030 B2B target is also close to being met, with 44% currently made from fully recycled plastic.
*To ensure that at least 50% of all plastic packaging is 100% recycled, by 2025 for B2C and by 2030 for B2B.
Recycled and/or certified paper and cardboard
The Group is committed to purchasing FSC-certified and/or recycled paper/cardboard packaging and to always maintaining this percentage above 95%.
Beauty Packaging
In 2022, Prada Group's research into circular solutions found a new application with the Prada Paradoxe women's fragrance, a refillable bottle that can be used an infinite number of times, allowing the customers to keep the bottle, without having to replace it or throw it away. In 2023, Prada Group also launched its first lines of beauty products. Thanks to close collaboration with prominent industry partners, Prada has extended its circular approach to some of the skincare and makeup products. The refill mechanism is even simpler and more intuitive to ensure the best customer experience. In 2024, the same mechanism was extended to Luna Rossa Ocean Le Parfum.
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