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Following the conference "Shaping a Sustainable Future Society", the Prada Group decided to donate the cardboard stools used during the event, to Children's Aid - a charity based in New York, founded in 1853 and dedicated to the protection of thousands of disadvantaged children. Numerous schools around the city received the sustainable stools as a gift, to which the children gave new life by coloring or transforming them into delightful 'snowmen'.
Discover more about Children’s Aid on www.childrensaidnyc.org
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