HIGHLIGHTS
Purpose and Values
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The new Miu Miu Picnic pop-up store, launched on 7th February 2018 at the Isetan The Stage department store in Tokyo, is inspired by spring and the simple pleasures of a picnic – a grassy field, wild flowers and hampers are juxtaposed with sophisticated and sometimes extravagant products.
It presents a total look capsule collection based on the Miu Miu Spring/Summer 2018 collection, with a particular focus on bags: woven rush and leather baskets in pastel colours, leather handbags with embroidered edging, sneakers, accessories, miniature jewellery and sunglasses.
Miu Miu Picnic will move in the coming months to Seibu Ikebukuro Main Store in Tokyo (21 March – 3 April) before transferring to the Daimaru department store in Sapporo until early June (30 May - 12 June).