NEWS

Milan, 14^th June, 2021 – On June 11^th, the students of the International Master in Luxury Management of Politecnico di Milano met Alexandra Lupas, Prada Group Corporate Project Director, former Regional Director Central Europe, who held a lecture on “Retail and Sales Management” with a focus on the Central European market. During her speech, Alexandra provided students with a detailed description of customer profiles and habits, giving advance on how to create relationships with them following clients’ preferences in line with the brand identity and how to best apply Retail Marketing principles and offer customers the best brand’s experience.