NEWS

Paris, Milan, Geneva, June 15^th, 2021 – Today, Aura Blockchain Consortium announces the appointment of Daniela Ott as General Secretary. She will report directly to the Consortium’s Board of Directors.

Daniela joins Aura with over 20 years of experience covering a diverse spectrum of luxury from long-established groups to more nascent brands. With her involvement in building and leading interdisciplinary teams, she will advance the Consortium’s mission to enhance luxury customer experience through authentication, traceability, sustainability and personalized service.

“I am thrilled to join Aura Blockchain Consortium, a visionary collaboration initiated by LVMH, Prada Group and Cartier, to drive change in the luxury industry by addressing the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format. I am convinced the uniquely advanced and innovative technology we offer to our customers, will further enhance their trust in the quality of our partners’ products”, declared Daniela Ott, General Secretary of Aura Blockchain Consortium.

Lorenzo Bertelli, Prada Group Head of Marketing & Head of Corporate Social Responsibility, added: “Daniela’s extensive knowledge of the luxury industry and passion for providing the best quality of service to customers will help her lead the Consortium’s efforts in strengthening our maisons’ connection with our customers.”