NEWS

Milan, June 16^th, 2024 - The Prada Spring/Summer 2025 menswear show offers a discourse around contemporary notions of truth and pretence, the real and unreal. Here, we are encouraged to question the actuality of what we perceive, to reconsider, to look at things closer.

There is a spirit of freedom, of youthful optimism and energy. In a fairytale ravescape invented within the Deposito of the Fondazione Prada, people are brought together. A hut, the simplest structure, stands nearby as a totem of the essential, the necessary, the real, reflected in clothes that are uncontrived and direct. A utopian conceit, here the imaginary can propose a new reality.