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Milan, 1st February 2023 - The Lyst Index 2022 ranking, which every quarter analyses the shopping habits of over 200 million consumers worldwide, revealing a picture of the most loved brands and products of the moment, has been presented.
Prada is the fashion’s hottest brand in the world of the period October-December 2022, ranking first thanks to the launch of the Eternal Gold fine jewelry collection and the choice of having Charlie D'Amelio as protagonist of the Linea Rossa FW22 campaign, as well as the recent appointment of Andrea Guerra as CEO of the Group. Miu Miu took fourth place: the "Private Wishes" campaign and the collaboration with the artist Shuang Li for the SS23 fashion show and with personalities such as Rosalia, Daisy Edgar-Jones and Nicole Peltz-Beckham were important.
On 31 January 2023, Lyst CEO Emma McFerran hosted Lorenzo Bertelli, Prada Group Marketing Director and Group Head of Corporate Social Responsibility; Remo Ruffini, Chairman and CEO of Moncler; Jacopo Venturini, CEO of Maison Valentino; as well as Founder and Artistic Director of Palm Angels, Francesco Ragazzi; and recently appointed Artistic Director of Pucci, Camille Miceli; in conversation at the Accademia Costume & Moda in Milan, celebrating the fifth anniversary of the quarterly Lyst Index report.