HIGHLIGHTS
Purpose and Values
Milan, Venice, 19th November 2024 – Prada Group and UNESCO-IOC, with the support of the City of Venice, announce the launch of the third cycle of the Kindergarten of the Lagoon in the framework of SEA BEYOND, the project to raise awareness of sustainability and ocean preservation. This outdoor Ocean Literacy initiative, that will be held from November 2024 until May 2025, invites children from Venice to connect deeply with the unique ecosystem of the Venetian Lagoon, blending experiential learning and environmental stewardship with the transformative power of performance art. Through this program, kids will engage in a series of hands-on experiences that connect them to the lagoon's biodiversity to deepen connection to the ocean and foster a new generation of ocean stewards through outdoor education.
Building upon the success of the past two years, this cycle involves one Venetian School – Scuola dell’Infanzia Sant’Elena – for a total of 64 pre-school students and it is extended to include more frequent outings to different islands of the Venetian lagoon, including Vignole, Sant’Erasmo and Lido.
A central feature of the program is the integration of the “Ocean of Wonder”, part of the Theater of Citizenship (Teatro di Cittadinanza), a collaborative theater experience conducted by Venetian director Mattia Berto. Known for his site-specific, community-engaged performances, Berto will lead three workshops that will transform the children's observations of the lagoon into creative expressions, using their bodies and voices to embody marine life and tell the stories of the ocean. Children and their parents will work alongside seasoned performers from the Theater of Citizenship, starting with group-building exercises at UNESCO’s Venice office to follow with a second workshop in the lagoon. The final workshop at the Lido of Venice will culminate in a public performance, inviting the broader community to witness the children’s transformative journey. Mattia Berto commented: “Our theater is a tool for building awareness and fostering a shared responsibility toward our planet. By transforming into marine creatures and oceanic wonders, children will emerge more conscious, active, and responsible.”
The lessons learned and data collected will guide the development of educational materials for global dissemination on the impact of the outdoor education on participating children’s physical, psychological, and social development. These data will also inform research by Adjunct Professor Annamaria Colao of the University of Naples Federico II, whose work forms part of the UNESCO Chairs program, in the framework of a university curriculum centered on cultural and environmental determinants of health, alongside healthy dietary and lifestyle habits.
Lorenzo Bertelli, Head of Prada Group Corporate Social Responsibility: “In this year’s cycle, together with UNESCO-IOC, we structured a program that leverages on the intersection among art, education and science to nurture the curiosity of the kids. This makes this project so special. We wish to inspire similar projects worldwide.”
“We are thrilled to amplify the reach of this vital program,” said Magdalena Landry, Director of the UNESCO Regional Bureau for Science and Culture in Europe. “Together with Prada Group, we are shaping a brighter, more ocean-literate future for our children.”
SEA BEYOND
SEA BEYOND is a project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission of UNESCO (UNESCO-IOC) since 2019 to raise awareness of sustainability and ocean preservation, contributing to the progress of ocean education on a global scale through a series of training initiatives for younger generations. Since its debut, the educational program has shared the principles of ocean literacy with more than 35,000 students around the world. Moreover, the “Kindergarten of the Lagoon” project – outdoor education activities for preschool children in Venice – was launched in 2021 to create links between kids and the lagoon ecosystem. While the main focus remains education, SEA BEYOND has recently extended its scope to two new areas of focus: support for scientific research dissemination and humanitarian projects, both dedicated to the ocean. As of July 2023, 1% of the proceeds from the Prada Re-Nylon Collection support SEA BEYOND. A list of such products is available on www.prada.com.
Through SEA BEYOND, Prada Group has also trained its more than 14,000 employees worldwide on ocean literacy principles via VR educational content and the AWorld app, the official platform selected by the United Nations to live more sustainably.
PRADA GROUP
Prada Group is socially engaged to contribute to the sustainable development of the communities and stimulate the cultural debate in all its forms of expression. The Group partners with recognized players and international entities to develop educational and training programs, value talent, support scientific research, foster women’s empowerment, and promote local culture and artistic heritage. Prada Group operates in the luxury sector through the Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, and Luna Rossa brands.
UNESCO-IOC
The Intergovernmental Oceanographic Commission of UNESCO (UNESCO-IOC) promotes international cooperation in marine sciences to improve management of the ocean, costs and marine resources. The IOC enables its 150 member States to work together by coordinating programmes in capacity development, ocean observations and services, ocean science, tsunami warning and ocean literacy. The work of IOC contributes to the mission of UNESCO to promote the advancement of science and its applications to develop knowledge and capacity, key to economic and social progress., the basis of peace and sustainable development. The UNESCO-IOC is the entity in charge of coordinating the UN Decade of Ocean Science for Sustainable Development 2021-20130 (the Ocean Decade).