- The two brands unveil the adidas for Prada re-source project in collaboration with digital artist Zach Lieberman -
- Proceeds from the NFT sales will be donated to charity and allocated to the artist and community creators -

IN-DEPTH INFORMATION

Participating in the adidas for Prada re-source project
From January 24, anyone can register with a digital wallet for a chance to create and mint a pseudonymous NFT to be featured in the adidas for Prada re-source project. At this stage, users will be invited to submit a photograph, using a filter designed by digital artist Zach Lieberman, to create their own individual creative contribution.

Following this waitlist period, 3,000 contributors will be randomly selected to participate in the drop, with 1,000 of the spots reserved for holders of the adidas Originals Into the Metaverse NFT, and a further 500 reserved for users who attempted to mint Into the Metaverse in the public sale but failed.

From January 26-27, those selected will be able to return to the website and mint their photograph contribution as an NFT, free of cost. Contributions from all co-creators will be featured as individual tiles in a community-sourced digital artwork created by Lieberman.

At auction and up close
Lieberman’s culminating mosaic will be minted as the final NFT in the adidas for Prada resource project and will be sold as a one-of-one NFT in an auction on digital art marketplace SuperRare from January 28-31. adidas for Prada re-source by Zach Lieberman will be displayed as a large-scale digital art installation in selected Prada and adidas flagship stores worldwide, bringing the compelling imagery of the digital campaign to life.  

Creator-owned and community-minded
Recognizing the fundamental role of creators, all 3,000 contributors featured in the final NFT project will own full IP rights to their individual NFTs and have the ability to sell their NFT on the secondary market. In addition, owners of each individual NFT will receive a percentage of the auction sale of adidas for Prada re-source by Zach Lieberman each time it is sold, in perpetuity. This new structure of shared ownership, made possible by Web3 technology, represents a cultural shift towards creator rights which is core to the crypto arts movement.

Built on open-Metaverse technology
adidas for Prada re-source individual tiles are built on Polygon, an Ethereum-compatible network optimized for energy efficiency and low fees. By building on top of open-source Web3 technology, adidas and Prada have created a customized and user-friendly destination for anyone to contribute artwork, receive NFTs, and benefit from collective ownership.

Into the Metaverse
The adidas for Prada re-source project follows the success of Into the Metaverse – adidas Original’s debut NFT project which launched in December 2021 and minted 30,000 NFTs to over 21,000 buyers in collaboration with gmoney, PUNKS Comic and Bored Ape Yacht Club. adidas Originals and Prada are set to build on this momentum to further explore how brands can transcend the physical world to find new resonance in virtual spaces. For more information, please visit, www.adidas.com/prada-nft and connect with the community on the adidas: Prada, re-source Discord.

About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

About Zach Lieberman
Zachary Lieberman is an artist, researcher, and educator with a simple goal: he wants you surprised. In his work, he creates performances and installations that take human gesture as input and amplify them in different ways -- making drawings come to life, imagining what the voice might look like if we could see it, transforming people’s silhouettes into music.

He’s been listed as one of Fast Company’s Most Creative People and his projects have won the Golden Nica from Ars Electronica, Interactive Design of the Year from Design Museum London, as well as being listed in Time Magazine’s Best Inventions of the Year. He creates artwork through writing software and is a co-creator of openFrameworks, an open source C++ toolkit for creative coding, and helped co-found and teaches at the School for Poetic Computation, a school examining the lyrical possibilities of code. He’s also a professor at MIT’s Media Lab, where he runs the Future Sketches group.

About Polygon Studios
Polygon Studios is the Gaming and NFT arm of Polygon focused on growing the global Blockchain Gaming and NFT Industry and bridging the gap between Web 2 and Web 3 gaming through investment, marketing and developer support. The Polygon Studios ecosystem comprises highly loved games and NFT projects like OpenSea, Upshot, Aavegotchi, Zed Run, Skyweaver by Horizon Games, Decentraland, Megacryptopolis, Neon District, Cometh, and Decentral Games.