NEWS

For the Prada FW 2018 Men’s and Women’s fashion show, AMO converts the depositories of Viale Ortles, Milan, into an oneiric and surreal archive. The Prada warehouse turns into a venue that both speaks of Prada’s accumulated identities and its place within the contemporary. Boxes, crates and all the other objects that colonize the warehouse are marked with a series of ambiguous symbols: idealized accessories, gizmos, mascots and recurring motifs of the collections are transformed into emblems that hint at the content of the crates.