NEWS

Milan, 2^nd August 2021 - The American actor and producer Jake Gyllenhaal is the protagonist of Prada’s new men’s fragrance campaign, the first launched in collaboration with L’Oréal. The actor, in his advertising debut, is shot by photographer Sølve Sundsbø for the campaign, with a film short directed by Johan Renck.

Thanks to his audacious spirit and his talent, Gyllenhaal embodies the adventurous new fragrance, striking a balance between strength and virility, elegance and sensuality, and sophistication and self-awareness.