NEWS

Milan, 23^rd February 2021 - Last week the Prada Group met the IMLux students of Politecnico di Milano for a three-day series of digital appointments during which Prada confirmed, for the second consecutive year, its commitment to sponsoring the MIP International Master in Luxury Management created in collaboration with the French NEOMA Business School.

On February 15^th, Carlo Mazzi, Chairman of Prada S.p.A., welcomed the students of the IMLux 2020/2021 academic year with an opening speech focusing on the new targets businesses must aim at to cope with the challenges of sustainable growth and to meet stakeholders’ needs.

On February 16^th and 17^th, the students of the 2019/2020 academic year presented their project-works on the latest frontiers of communications in the retail space as well as on business opportunities of the second-hand market to Prada top managers. The students’ researches were conducted under the supervision of the Group's Marketing, Retail Innovation and Engineering Departments over the last months.

With this collaboration, the Prada Group consolidates its relationship with the academic institution and its contribution to cultivating future talent.