NEWS

Milan and New York, 13^th May 2021 - Prada Group deepens its commitment to diversity, equity and inclusion within the Company and the fashion industry as a whole, with substantial investments in talent and educational advancement programmes. In an effort to increase representation within the industry, it has partnered with the Fashion Institute of Technology (FIT) to develop scholarships focused exclusively on aspiring fashion industry professionals and undergraduate students of colour in the United States and Africa. Moreover, the Group is working closely with UNFPA, the United Nations sexual and reproductive health agency, to develop an educational fashion module to promote gender equality in Africa - initially launching in Ghana and Kenya - and will collaborate with its Diversity and Inclusion Advisory Co-Chair, artist, social innovator, and Founder of Rebuild Foundation, Theaster Gates, to create a design lab for diverse designers and artists in Chicago, New York and Los Angeles.
 

• Generation Prada Internship for diverse talent, providing hands-on opportunities across Prada Group’s corporate and retail teams.
  
  
• Prada Group FIT Scholarships to a top-performing, diverse American student and one to a top-performing female student from Ghana or Kenya. 
  
  
• Prada Group UNFPA Education Module for young women in Kenya and Ghana, using fashion and design as a tool to affect social change and promote gender equality.
  
  
• Prada + Dorchester Industries Experimental Design Lab to recruit and award talented designers of colour in Chicago, New York and Los Angeles.

 
“Prada Group is taking real and significant actions that will expand career and professional opportunities for people of colour in the fashion industry,” said Malika Savell, Chief Diversity, Equity & Inclusion Officer for Prada North America. “We recognise the barriers to entering the fashion industry and the importance of representation, so we want to develop many new programmes that will advance and mentor aspiring fashion professionals, while investing in the next generation of diverse talent.”
 
“We are extremely proud of these programmes, which reflect Prada Group’s commitment to cultivating, recruiting and retaining diverse talent and to creating an inclusive culture,” said Lorenzo Bertelli, Prada Group Marketing Director & Head of Corporate Social Responsibility. “These initiatives mark real progress, and we look forward to building on this momentum to create more opportunities that increase diversity and representation both within Prada and in the fashion industry today and in the future”.  

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