NEWS

Milan, 24^th February 2022 - The Prada Womenswear Fall/Winter 2022 collection is a commemoration of life and living - of the occasion of the everyday, affording importance to each moment. Glimpses of tradition reflect histories of people, memories of lives, valued. Mnemonics, recollections and quotations evoke fragments of personal narratives, comprising a history, a history of women.
 
Conventionally masculine pieces are transformed, interrupted with the feminine: coats are carved out at the neck or back. Elementally Prada, an eccentricity of surface is combined with spare silhouettes. Juxtapositions are made both between garments, and within their construction, combining materialisations and decoration.
 
In practice, an ideology of Prada becomes an etymology of beauty. And that is, centrally, the work of fashion - the process of defining the meaning of beauty, for today.