NEWS

Milan, 26 May 2020 - Prada’s completely restyled South Korean e-commerce platform is a major milestone in the digital development of the brand, its collections and its editorial content. Epitomising Prada’s identity, in its new guise prada.com – already launched in several different markets – balances easy browsing with the brand’s aesthetics, offering visitors not only an effortless shopping experience, but also an original creative exploration of the Prada universe.