HIGHLIGHTS
Purpose and Values
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“Prada Dreamscape” is a new original pop up inspired by the romantic mood of the Prada Fall/Winter 2019 collection, developed in collaboration with the iconic Japanese department store Isetan Shinjuku, which offer a special capsule collection.
The space focuses on romance using flowers and blossoms as archetypal symbols of romanticism: pink walls, carpets and tables are matched with backlit flowers-motif walls; green canvas free-standing walls with built-in shelves complete the design.
“Prada Dreamscape” offers an exclusive selection of women’s bags, sneakers and accessories where flowers act as main characters, including nylon handbags and backpacks, as well as cutting-edge sneakers and foulards featuring original floral prints.
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