NEWS

Milan, 26 October 2021 - Interbrand has published the “Best Global Brands 2021” ranking which every year analyzes the performance of the most valuable international companies. Prada is the only Italian brand that has grown more than the average in its reference sector, marking a + 20% compared to the previous year, with a brand value of 5.4 billion dollars. Direction - clear strategic direction -, Agility - speed in introducing new products and services to the market - and Participation - ability to engage consumers - are the three fundamental factors that have contributed to the growth of the brand.