NEWS

Milan, 17^th December 2020 – Today, the Prada Group met the students of the International Master In Luxury Management (IMLux) of the NEOMA School of Business in Reims and of the MIP - Politecnico di Milano, during a virtual session for the final presentation of the works entitled “Prada Finance Challenge”. The project, launched on November 26^th with a lecture by Alessandra Cozzani, Prada CFO, involved 46 students of 16 nationalities, who worked together with their teachers to conduct a research on the evaluation of the Prada brand and on the financial analysis of the Group. The outcomes covered various topics, ranging from pure financial evaluation, to technical analysis, from risks assessment to understanding specific market dynamics, providing young professionals' perspectives on the value of intangible assets in the luxury goods sector.