NEWS

The Prada Group is today announcing the start of a three-year collaboration with Startupbootcamp, the largest European network of multi-corporate backed accelerators helping startups scale internationally, for the launch of a global innovation center in Milan dedicated to the fashion industry.

The Prada Group will participate in the “FashionTech” initiative as a Supporting Partner, which will involve the selection and support of the 30 best innovative startups offering advanced technological solutions that address market challenges.

Lorenzo Bertelli, Head of Marketing and Communication, said: “Creativity and innovation have always inspired Prada Group's choices across every facet of our work. Today, more than ever, these have become essential drivers of competition in the luxury retail industry. Innovation means radical thinking: as part of this programme, Prada will truly immerse itself in an inspiring creative process, drawing on new ideas and connections”.