NEWS

Milan, 24 September 2020 -  The Spring/Summer 2021 Prada womenswear show is, by its nature, a dialogue - the debut collection by co-creative directors Miuccia Prada and Raf Simons, a creative conversation in progress. An initial proposal, the first example of myriad possibilities, it propounds Prada as part of a dialogue between the different viewpoints of two collaborators. A definition, and then a redefinition, of values and ideology, a fundamental examination of the meaning of Prada.

Duality and plurality has always been inherent in the language of Prada: juxtaposing different elements, approaches and disciplines to find a paradoxical harmony in dichotomy. The physical environment of this virtual fashion show – conceived by OMA/AMO - is a personal, intimate space, tactile. Technology appears as chandeliers of monitors and cameras - decoration and use combined - animated in a dynamic ballet with figures that pass through.

Examining a dialogue between mankind and machine, the notion of instinct and logic emerges: diametric opposites, the two nevertheless form a foundational dialogue to creativity. Both are quintessentially Prada - a consideration of the world, and a natural reaction to that stimulus. Another paradoxical dialogue, reflecting reality.