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Stuttgart / Geneva May 18th, 2022 - Mercedes-Benz has joined the Aura Blockchain Consortium as its fifth founding member, together with Prada Group, LVMH, Cartier (Richemont Group) and OTB Group. Having access to the Consortium technology, provides Mercedes-Benz with ready-to-use, cutting-edge blockchain and NFT technology that will raise the customer experience to the next level and further enhance the digital luxury industry.