HIGHLIGHTS
Purpose and Values
PRADA RE-NYLON | FORGOTTEN FORESTS
A STORYTELLING COLLABORATION WITH
NATIONAL GEOGRAPHIC CREATIVEWORKS
Milan, March 10th, 2025 – In the final installation of the four-part film series created in collaboration with Prada and storytelling partner National Geographic CreativeWorks, Sadie Sink introduces us to the Great Kelp Highway of Northern and Central America: a stretch of subterranean forests of kelp that runs for thousands of miles along the pacific coasts of the Americas.
The richness and biodiversity of the wildlife of the Great Kelp Highway – edible fish, shellfish, marine mammals, birds and seaweed – sustained not only life within its waters, but through centuries of fishing, humankind as well.
The actress, alongside marine biologist, SEA BEYONDer and Goodwill Ambassador of the project Giovanni Chimienti and scientist Rodrigo Beas, witness first-hand how rising ocean temperatures, near-extinction of species, overfishing and global pollution have all affected the kelp forests – a delicate habitat, now endangered.
To counteract this threat, we have to understand it: Prada Group’s SEA BEYOND educational program, conducted in partnership with the Intergovernmental Oceanographic Commission of UNESCO since 2019, uses knowledge as a vital catalyst for change, inspiring young generations to safeguard the ocean.