NEWS

Milan, 29th January 2025 - Sun beams streaming through an open window shine light on Miu Miu’s Spring/Summer 2025 campaign and the multidisciplinary cast of characters that star in it. They include Liu Haocun, Kayije Kagame, Sunday Rose Kidman Urban, Joey King, Lena Mantler and Eliot Sumner.

The focus for the collection is on precision and simplicity: a moment of truth and clarity, of respite from the complexities of modern life and the layered nature of an adult existence. Spontaneity in posture, gesture and styling breathe freshness and new life into classic wardrobe staples. A collaboration with Petit Bateau, the French clothing brand known for a sense of charmed naivety and evocative of cherished memories, reinterprets fine cotton pieces for all ages. Where there is light, there are shadows. Where there is transparency, there is interpretation: shifts in creation – and perception – introduce layers of meaning and depth.

Miu Miu continues to constantly reinvent its iconic pieces, reimagining them. As they seek out the sun, the protagonists are poised for action and engagement, stepping into a unique universe.