NEWS

Milan, 8^th April 2024 - Miu Miu celebrates its signature matelassé in a new campaign, photographed by Steven Meisel and starring Gigi Hadid featuring the iconic Wander and Arcadie bags.
In a continuing championing of historic female creatives channeled through Miu Miu campaigns, inspiration is drawn from the stylized work of the pioneering British interwar photographer Yevonde. A feminist and suffragette, Yevonde’s career emblematizes freedom and independence - opening her own studio aged just 21 at a time when professions for women were limited, if permitted at all, she signed her work using only her first name, asserting both her personal authorship and identity as a woman.
This campaign extols Yevonde’s hallmark fractured colortones, in instinctive and joyful contrasts – an idea echoed through the new colorways of the Arcadie and Wander, where classic caramel and cognac hues are joined with bright orange and soleil. The contemplative poise of each image - fallen petals, a carefully-gestured hand, bags hugged, cradled, held - evokes that bygone age, yet Meisel’s images are injected with the bold attitudes of today.