NEWS

Milan, February 22^nd, 2024 - The scenography of the Prada Fall/Winter Prada 2024 womenswear show reflects the contradiction between our indoor existence and our innate connection to the outdoors.

The collection embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories. There is a romance, with the past. A knowledge of history not only informs the contemporaneous but defines it – clothes are referent to different eras, other times, synchronous echoes recontextualized.

The past is an instrument, a tool for learning, used here to try to invent something new. Yet rather than an intellectual examination, this collection is an emotional reaction, to ideals of beauty that still feel resonant.