Prada Re-Nylon 2026 Campaign
Milan, 18th March 2026 - For 2026, the Prada Re-Nylon campaign features actors Benedict Cumberbatch and Letitia Wright in dialogue with the sea, core element of Prada Group’s SEA BEYOND project aimed at preserving the ocean through education.
Alongside the campaign images, Cumberbatch and Wright feature in a pair of documentary films by National Geographic CreativeWorks, collaborating with Prada as storytelling partner for the fourth year to explore the real-world impact of the SEA BEYOND initiative across the globe. The films’ locales span from Oahu, Hawai’i, to the Izu Peninsula and the city of Kamakura in Japan. These two documentaries form the focus for the Prada Re-Nylon campaign, Cumberbatch and Wright photographed in these environments, weaving together narratives of film and image. The ocean is placed at the heart of the campaign: in each image, it goes beyond a backdrop, becoming a protagonist in its own right, a constant presence to highlight the cause and effect of human action.
Benedict Cumberbatch stars in the first episode. Just two hours from Tokyo, the waters around Japan’s Izu Peninsula teem with marine life - shaped by powerful ocean currents and dramatic geology that create a uniquely rich and dynamic underwater environment.
For this first film, Cumberbatch meets with Elisabetta Zavoli, photojournalist, award-winning documentary photographer and SEA BEYONDer, Goodwill Ambassador of the project, to explore this site. Elisabetta had the opportunity to learn about the work of Sakana-kun, renowned Japanese ichthyologist, professor, and artist whose program is supported by SEA BEYOND. Each year, the Sakana-kun Exploration Team project helps elementary school children to fall in love with the ocean by engaging them in hands-on activities, workshops, and educational sessions designed to spark curiosity and inspire a deeper connection with marine life.
As of July 2023, 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit SEA BEYOND, the project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission (IOC) of UNESCO. In line with the Group’s long-standing commitment to education and culture, SEA BEYOND has, over the years, raised awareness of sustainability and ocean literacy principles, educating young generations around the world.
