NEWS

For the Prada 2020 Resort Show, AMO takes over the Piano Factory - Prada US’s headquarters -, as a tactile interior to contrast with the industrial character of the Herzog & de Meuron-designed building.

A series of lounging areas fill the space at the seventh floor, providing a sense of comfort and coziness, an ‘endless’ camel-toned carpet covering both floor and integrated seating elements. All other aspects of the set, from coffee tables to columns, are characterized by a gloss pink coating, the panorama bathed in the glow of pink neon, transforming the utilitarian inside into a fantasy of summer outside.