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    Prada Group is a global leader in luxury, with a thoughtful and pioneering vision.
    We own some of the world’s most prestigious brands: Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824 and Luna Rossa.

    We offer an unconventional dialogue and interpretation of the contemporary, as expression of our way of doing business for PLANET, PEOPLE and CULTURE.

    We must be DRIVERS OF CHANGE
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    Prada Galleria campaign: Ritual Identities

    Milan, 16th September 2025 - The annual campaigns celebrating Prada’s emblematic Galleria handbag have become a vehicle for deeper exploration – the Galleria reinterpreted through the distinct filmmaking style of some of the greatest auteurs of twenty-first century cinema.

    After last year’s Jonathan Glazer short film featuring Hollywood star Scarlett Johansson, in 2025 it is award-winning director Yorgos Lanthimos to reframe the character of both the Prada Galleria and Johansson through his singular cinematic universe, in a motion image campaign that brings together this world-renowned actor and director for the first time.

    A reflection of Lanthimos’s signature narrative complexity and surrealism, this campaign film is itself a microcosm of a feature movie, like a prototype or blueprint, the plot of a broader story implicit. Within, we experience Johansson enacting complex and mysterious rituals – strange actions, within archetypical settings of modern life. Through these processes, she can become legion – multiple versions of herself appear, renewed and transformed over and over.

    Throughout, the Prada Galleria is central – a totem, a talisman, an amulet central to the ritual and the everyday performance of life itself, a vessel for magical change. It reflects the fact that the Galleria itself is ever-changing – reinvented season after season, it is forever shifting. And in as such, this film is an investigation of the fluidity of persona – first of Johansson, then of Prada.

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