HIGHLIGHTS
使命与价值观
Upcycled by Miu Miu特别系列从世界各地古董衣商店和集市甄选古董服饰,并经Miu Miu改制再生。
该项目于2020年12月启动,旨在根据Miu Miu的品牌美学重塑80款古董裙装礼服。
2024年12月,Miu Miu以四种各具特色的叙事方式,首度呈现单品完备的穿搭衣橱。
“过去10年我一直喜欢穿古董衣。我曾经常思考过自己为什么如此沉迷于古董衣,也许原因就在于它们所蕴藏的历史元素。每件古董衣都代表着某人,某段生活。对我来说,过去总有令人难以置信的价值,因为当前所学往往汲取自过往。”
Miuccia Prada
Upcycled皮革、Upcycled褶裙、Upcycled纱线、Upcyled刺绣:四种独特叙事均以旧材质为特色,经过工坊的精挑与加工,焕发新生活力。由Emma Corrin出镜的Miu Miu假日系列广告大片钜献此系列。Lengua镜头中的特殊色彩效果把服装带入空灵的怀旧氛围,如同复古假日明信片。
2024年,Miu Miu Upcycled Denim将其关注点转向了2000年前生产的牛仔裤,这些牛仔裤由全球的牛仔专家搜罗而来。在演员Ever Anderson和模特陈慧佳的巧妙演绎下,为阔腿牛仔裤、夹克、上衣、短裤、棒球帽和发带等衣橱基础款单品注入了崭新的生命力。
Upcycled系列还首次引入了包袋,采用Miu Miu服装加工的余料打造。
得益于与Aura区块链联盟(Aura Blockchain Consortium)的默契合作,Miu Miu Upcycled 2024系列中的每一款单品都经过了仔细的品质把控。
Miu Miu从世界各地的古董市场甄选不超过50件夹克,于工坊内精心手工重制。
广告大片中,演员与模特Esther McGregor、Ever Anderson和Mame Bineta Sane身穿皮夹克,置身无名城市地下通道。
Esther McGregor
Mame Bineta Sane
Upcycled by Miu Miu与Levi’s®合作系列透过特立独行且不拘一格的奇趣视角,重新诠释一系列精选经典牛仔装。邀品牌缪斯演员Emma Corrin及模特Lila Moss与Georgia Palmer演绎,藉由Johnny Dufort的镜头极致表达。
上世纪80年代至90年代的美式501®款男士牛仔裤及牛仔夹克被施以个性化定制,风格介于阳刚与柔美之间。为凸显此次合作,标志性的Levi's®标签以Miu Miu粉色重释,承载品牌徽标。印以Levi's®徽标的特别定制Miu Miu手袋成为整个系列的点睛之笔。
Embroidered cocktail dress in coral red and white tartan, shortened and customized with gold and crystal trims and a triple lace layered collar
Embroidered cocktail dress in coral red and white tartan, shortened and customized with gold and crystal trims and a triple lace layered collar
1960’s cocktail dress in shocking pink jacquard customized with organza puffy sleeves, all over “diamanté” embroidery and leather bands on the back
1960’s cocktail dress in shocking pink jacquard customized with organza puffy sleeves, all over “diamanté” embroidery and leather bands on the back
1970’s coat dress in ottoman blue customized with all over “diamanté” embellishment, jewelled buttons and buckle, and white lapel pointed collar
1970’s coat dress in ottoman blue customized with all over “diamanté” embellishment, jewelled buttons and buckle, and white lapel pointed collar
Blue wool crochet dress with original buttons customized with a rich all over crystal embroidery, white silk sablé collar and embroidered Victorian sleeves in black faille
Blue wool crochet dress with original buttons customized with a rich all over crystal embroidery, white silk sablé collar and embroidered Victorian sleeves in black faille
1970’s pink gown customized as mini dress with an all over “diamanté” embroidery and a jeweled border
1970’s pink gown customized as mini dress with an all over “diamanté” embroidery and a jeweled border
1960’s cocktail dress in yellow crepe with original embroidered collar customized with orange crepe skirt, light organza embroidered puffy sleeves and crystal jeweled trim
1960’s cocktail dress in yellow crepe with original embroidered collar customized with orange crepe skirt, light organza embroidered puffy sleeves and crystal jeweled trim
1970’s day dress customized with all over floral beads embroidery, crystal embroidered paisley pattern on black faille sleeves and jeweled collar
1970’s day dress customized with all over floral beads embroidery, crystal embroidered paisley pattern on black faille sleeves and jeweled collar
Black silk slip-dress customized with an invisible tulle sleeved bodice and crystal embroidery along the original dress neckline
Black silk slip-dress customized with an invisible tulle sleeved bodice and crystal embroidery along the original dress neckline
1980’s slip dress customized with a lavishly embroidered deep V neckline and black crepe sleeves
1980’s slip dress customized with a lavishly embroidered deep V neckline and black crepe sleeves
1960’s gold light jacquard cocktail dress customized with halter neck and rich crystal borders
1960’s gold light jacquard cocktail dress customized with halter neck and rich crystal borders
1970’s knitted day dress customized with jeweled short sleeves and an embroidered panel on the front
1970’s knitted day dress customized with jeweled short sleeves and an embroidered panel on the front
1970’s gown in cotton lace and dark green velvet customized as a mini dress with embroidered shocking pink faille Victorian sleeves and a crystal patch
1970’s gown in cotton lace and dark green velvet customized as a mini dress with embroidered shocking pink faille Victorian sleeves and a crystal patch