STRONG BRAND IDENTITY, CREATIVITY AND DISCIPLINED
EXECUTION DRIVE PRADA GROUP’S POSITIVE RESULTS

Retail Sales +21% YoY and EBIT Margin of 22.0% in HY-23

Continued focus on brand desirability and client engagement

Prada Menswear FW23 and SS24 as well as Prada Womenswear FW23 fashion shows confirmed excellent reception by all audiences. The highly successful “The Glass Age” campaign creatively reinterpreted and celebrated the iconic Prada Galleria bag; the introduction of novelties continued across product categories, with ongoing and broad-based success of Prada’s collections. Contributing to the dialogue with growing audiences, in the second quarter, Prada and Adidas unveiled the "adidas Football for Prada" collection. Throughout the semester the brand realised a number of successful activations, including dedicated events for the Eternal Gold fine jewellery collection, Prada Extends in Bangkok, Prada Mode in Tokyo, and the opening of the very impactful Prada Caffè at Harrods.

Miu Miu’s standout performance was supported by the highly successful FW23 fashion show, the launch of the SS23 campaign with exceptional personalities, and continued investment to amplify brand awareness to a growing client base. Miu Miu consolidated formats, like the Miu Miu Women’s Tales as well as Miu Miu Select, continued to foster the relationship with the community on a global scale. The brand strategy remains focused on reinforcing brand codes, with a constant flow of contemporary collections that fuel desirability across all product categories. The “matelassé” leather and its dedicated campaigns resonated strongly, as demonstrated by the success of Wander and recently launched Arcadie bags.
Adding to the client engagement initiatives of the brands, the Group continued to invest in the retail network upgrade at pace, with c.70 renovation projects completed in the semester, instrumental to elevate the client experience in store and to increase productivity.

The Group ESG journey continues to progress

Prada Group’s focus on vertical integration was reflected in the progress made in building an increasingly responsible business model, throughout the key areas of supply chain transparency, raw materials traceability, Scope 3 CO2 emissions reduction, chemicals management in industrial processes and a wider Water Conservation programme. The Group’s ongoing commitment to the ocean through the SEA BEYOND project continues, with the announcement on June 27 of a new enhanced partnership with IOC-UNESCO. Specifically, Prada Group will donate 1% of the proceeds of the Prada Re-Nylon collection to enrich the educational programme and extend the scope of SEA BEYOND towards two new areas of focus: support for ocean-related scientific research and humanitarian projects.
 

Healthy and solid Retail Sales growth at Prada, further acceleration at Miu Miu
(growth percentage at constant currency)

The Retail channel continued to be the engine of growth in the semester, with sales up +21% yoy at constant exchange rates, driven by like-for-like full price sales. In the second quarter Retail Sales increased by +19%, building on a strong first quarter at +23%.

Compared with the same period of 2022, Retail Sales of the Prada brand in H1-23 increased by +18%; in the second quarter, revenue growth increased by +15%, with more moderate but solid pace compared to the +21% of the first quarter, on a high basis of comparison, with the exception of China. Miu Miu reported Retail Sales growth of +50% in the semester, with the second quarter in further acceleration at +57% versus the +42% of the first quarter, an excellent performance supported by the higher exposure to China and Asia.

At Group level, growth was balanced across Leather Goods (+12%), Ready-To-Wear (+36%), and Footwear (+20%) categories.

 ¹ EBIT Adjusted excludes Other non-recurring income and expenses.